Sneaker Authentication App "Chronicled" Bolsters Its Roster With Industry Heavyweights

Chronicled is a San Francisco-based start-up that provides a sneaker authentication system designed to combat the growing issue of counterfeit product saturating the secondary market. Users need only affix the patented Smart Tag (see Slide 2) to their shoes, which can then be scanned and added to a virtual collection. The Smart Tag ensures authenticity while also allowing other users to scan their most-coveted grails. The company has just announced that it has added several of the shoe business'...